Facebook Business Manager is a valuable tool that keeps business data and information safe, organized, and centralized. If you are using Facebook Ads manager for the first time, or a pro marketer, or a small business owner, the Facebook business manager is the one shop stop for advertising campaigns.
It is a platform where you can manage your Facebook advertising and marketing activities. It also controls multiple user access to additional applications like Instagram and other product catalogs. The following are some of the important key features or functions of Facebook Business Manager:
- The Facebook business manager is the central place to track ads that show the performance of each ad.
- The Facebook business manager will keep your business and personal activities separate so that marketers can create hassle-free content.
- Businesses can access pages or ads for vendors, agencies, or partners without handing over the ownership of the account.
The Facebook business manager is the place where marketers or businesses can create and manage advertising campaigns. In detail, Facebook Ads manager will help marketers to accomplish the following:
- Set up Facebook Advertising campaigns.
- Manage Facebook Ad bids.
- Create new ad sets.
- Optimize ad campaigns.
- Target various audiences.
- Measure and keep track of campaign performance.
- A/B test or split test advertising campaigns.
- Set up a Facebook business manager.
Create A Facebook Ads Manager Account
The first and foremost stage of creating a business manager is to set up an account. To create a Facebook business account, marketers need to use a Facebook personal account to confirm identity. Select Create a business account and enter business information such as business name, the email address that you want to use to manage, business details like address, phone number, website.
Add Your Facebook Business Page
To add your Facebook business page, users can add their existing Facebook page or create a new Facebook page, especially their business promotion. It is essential to use the request access rather than add page option to manage other client’s Facebook page and advertising accounts.
Set Up Advertising Campaigns
To create your advertising campaign from scratch, click Create on the campaigns tab. Plan your campaign objective that matches your advertising goals. There are various Facebook advertising campaigns, such as Brand Awareness, Reach, Engagement, Conversions, Lead Generation, Traffic, Views, and Sales. While choosing your objective, it is essential to determine other elements, such as ad formats, bidding options, and optimizing campaigns. It is crucial to select the right purpose that best reflects your outcome.
Name Your Advertising Campaign
After deciding your Facebook Advertising campaign type, create a name for your advertising campaign. It is one of the essential steps to organize your campaign as you scale and run more. Based on whether you are advertising for your own business or client, you need to add more elements in your campaign name such as Client name/website, Target audience, Custom audience, Creative type, Facebook pages, etc. Run split tests or A/B tests to experiment and collect data that shows the best performing strategy.
Set Up Advertising Placements
Facebook, by default, will have an automatic ad placement, which includes Instagram, Facebook, and Audience networks. Marketers can also optimize ad placements to get better results. Also, choose to edit placements if you know what placements work best for your business. The following are the Facebook Ad placements:
- Facebook– Feed, Instant Articles, Right column, Stories, Market place, In-Stream videos.
- Instagram– Stories, Feed.
- Audience Network– In-stream videos, Rewarded videos, Native, banner.
- Messenger– Inbox, Sponsored stories.
Set Up The Target Audience
Targeting your audience is a crucial part of a successful Facebook advertising campaign. Facebook offers a wide range of targeting opting to find the right niche. There is various type of targeting; some of them are:
- Location-based targeting
- Demographics based targeting
- Interest-based targeting
- Behavior-based targeting
Set Up An Ad Campaign Budget
Finding the right budget for the Facebook Advertising campaign is critical to success. Analyze and assign the right budget that finds the best for your business. Facebook Ad campaign offers two ad campaign budgeting options, such as daily budget, lifetime budget. Marketers cannot always change the ad campaign budget type once created.
Track Ad Reports
Once you have set up your Facebook advertising campaign, analyze the reports and data to optimize the actions. The Facebook Ads manager will help you track the performance with each filter such as date, objective, and so on. The best range is the last seven days because the more extended period will be challenging to understand.